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TikTok to boost GB athletes' online fanbase

TikTok has become an Official Partner of Team GB and ParalympicsGB ahead of his summer's Olympic and Paralympic Games in Paris.


The partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, connect with new audiences and grow their personal fanbase through TikTok’s entertainment platform.


As part of the partnership, TikTok will run bespoke content workshops for hundreds of Team GB and ParalympicsGB athletes ahead of the Games, offering comprehensive training and content creation guidance from TikTok experts.


These workshops are designed to help Team GB and ParalympicsGB athletes utilise TikTok to engage with new audiences, build their personal fanbases and, in ParalympicsGB’s case, champion change for disabled people.


“Paris 2024 presents an incredible opportunity to showcase outstanding ParalympicsGB athletes, sharing both their sporting prowess and resilience on the field of play but also shining a light on their lived experience as disabled people,” said David Clarke, ParalympicsGB’s Chief Executive


“TikTok is home to a vibrant community of disabled creators and will educate and empower ParalympicsGB athletes to bring their stories to life, making meaningful connections with new audiences.


“We know that the outstanding performances of our athletes has a powerful impact on the British public, shifting perceptions and breaking down barriers for disabled people throughout the UK.”


The partnership builds on the huge popularity of Olympic and Paralympic sports on TikTok. There have been over 300,000 video creations from Tokyo 2020, with behind-the-scenes content from athletes showing life at the Games proving especially popular.


The partnership will also bring the TikTok community closer to Team GB and ParalympicsGB this summer through a wealth of content. This will capture everything from behind-the-scenes at prep camps, to unmissable medal moments, to the quirks of life at the Games, with all the content available via TikTok's official #TeamGB and #ParalympicsGB Search Hub in-app.


For further information on the build-up to this year’s Paralympics and Olympics or 




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