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Interactive Insight into the Life of a Paralympian

An immersive digital experience is providing a unique insight into what it takes for Paralympians to succeed both on and off the field of play.


ParalympicsGB has teamed up with Deloitte to launch 'Mindscape', an interactive platform using new technologies to connect with a wider audience and shine a light on the challenges faced by disabled people.


‘Mindscape’ takes users on a journey, completing tasks and collecting rewards as they in turn learn more about the challenges around accessibility and the lived experience of disabled people.


With insights into themes of resilience, inclusion and allyship, the user’s avatar reveals not only what it means to be a Paralympian competing on the world stage, but a disabled person in Great Britain today.


“Paris 2024 is an opportunity for ParalympicsGB to make a real impact, on and off the field of play,” said Dave Clarke, ParalympicsGB’s CEO.


“In developing Mindscape, Deloitte has been able to bring to life the lived experiences of disabled people through the lens of a Paralympian. The overarching theme of allyship and their determination to create an accessible digital experience demonstrates the shared values in our partnership.


“The breadth of expertise which Deloitte has been able to provide ParalympicsGB has been beneficial to us as an organisation and helping us to continue to break down barriers for disabled people throughout the UK.”



An audio described version of the experience is also available.




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