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The O2 First UK Arena to Join Hidden Disabilities Sunflower Initiative

One of the world’s most popular live entertainment, leisure and retail destinations has become an official member of the Hidden Disabilities Sunflower.

The O2, along with its catering partner Levy UK + Ireland, and security provider G4S, have signed up to the initiative to ensure a fully accessible visitor journey throughout the iconic venue.

The Hidden Disabilities Sunflower is a simple tool that allows people to voluntarily share that they have a disability condition that may not be immediately apparent – and that they may need a helping hand, understanding, or more time in shops, at work, on transport, or in public spaces.

“The O2 is an iconic London venue, and we are delighted that visitors with non-visible disabilities will be able to pick up a Sunflower lanyard and be met with an offer of support, understanding and patience from staff,” said Paul White, CEO, at Hidden Disabilities Sunflower.

“The venue hosts world-acclaimed performers and entertainers, as well as being a shopping destination and visitor attraction. Sunflower wearers can continue to enjoy all that The O2 has to offer because the visitor experience has become more inclusive and Sunflower friendly.”

Visitors to The O2 who wish to voluntarily show that they have a hidden disability, can head to the Guest Services desk to collect a Sunflower lanyard or pin that they can wear on their visit.

“We’re so proud to be members of the Hidden Disabilities Sunflower, and to be the first UK arena to do so,” said Jay Burley, Head of Guest Experience of The O2.

“Ensuring the accessibility of The O2 for our visitors, staff and artists is of paramount importance to us, and through our membership we will be able to provide those individuals with the support they need.

“Ultimately our visitors come here to be entertained, and we want that experience to be as seamless as possible from the minute they walk through the door – the Hidden Disabilities Sunflower is a key component in making that happen.”

To find out more about the Hidden Disabilities Sunflower visit



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