New Boost for Adaptive Clothing Range

Clothing retailer Primark has unveiled a number of new styles to its Adaptive range.

More than 20 new pieces have been launched for the autumn/winter season in selected stores across the UK, including warm wardrobe essentials, from red pyjamas and long sleeve tees to a new winter-ready waterproof jacket. 

Developed to work as a capsule wardrobe, the collection spans everyday staples from jumpers, tees and jeans, through to nightwear, lingerie and performance wear.

The launch follows Primark’s first Adaptive clothing range which hit the high street in January and is designed with features to meet the needs of disabled people and those experiencing temporary disability. 

Primark has once again collaborated with award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, founder of Unhidden, on the collection. 

“Bringing updated styles, choice and colour to my community is always my driving motivation. I am very proud of the team I work with that have embraced this category with enthusiasm. Primark are showing that reinvesting in adaptive collections should become the norm instead of one-off approaches, achieved by listening to their customers and collaboration with experts with lived experience.” said Victoria (pictured above).

Adaptive clothing is designed to make dressing simpler and more comfortable for people with disabilities or those experiencing temporary mobility challenges.

Features include magnetic fastenings, waist loops to aid dressing, and discreet openings for tubes, stomas, or catheters, combining functionality with everyday style. 

The collection is the latest development in Primark’s commitment to become a more accessible place to shop and work. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility and ensuring diverse representation across its campaigns.

Earlier this summer, Primark unveiled its first seated mannequin, co-created with disability advocate Sophie Morgan, and announced updates to its kidswear range, building sensory-friendly features into its core lines. 

Alongside the 31 stores in the UK offering the range, it will also be sold via Click & Collect.

To find out more visit https://www.primark.com/en-gb/a/inspiration/fashion-trends/our-adaptive-range