High Street Retailer Launches Adaptive Swimwear

Primark has launched the high street’s first adaptive swimwear.

The launch marks a major milestone for adaptive fashion on the high street and is the latest update to the retailer’s adaptive clothing collection.

Developed in partnership with award-winning adaptive fashion designer Victoria Jenkins (pictured above), the clothing is designed to make dressing easier and more comfortable for those with a wide range of needs.

The new collection includes a women’s black tankini (pictured below) featuring tube access at the side seams and inner waistband pulls, and men’s cargo swim shorts designed with accessible openings, extra‑large pockets for devices, tube access and inner waistband pulls.

It also features other warm-weather staples such as tees, linen shorts, co-ords and short pyjama sets, as well as adaptive nightwear and underwear.

“To be able to expand the offering to new categories and utilise customer feedback in real time to improve the garments is something I am immensely proud of and truly shows Primark’s ongoing commitment to this range.” said Victoria Jenkins, Adaptive fashion designer and founder of Unhidden.

The range forms part of Primark’s wider commitment to make a more accessible place to work and shop. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility and ensuring diverse representation across its campaigns.

Last summer, Primark unveiled its first seated mannequin, co-created with disability advocate Sophie Morgan, and announced updates to its kidswear range, building sensory-friendly features into its core lines.

In-store initiatives include a sensory-friendly shopping hour every Saturday morning at 26 stores across Great Britain, with plans for a full UK rollout later this year. AccessAble Detailed Access Guides are also available for all UK and Republic of Ireland stores to help customers plan their visits with confidence.

“We’ve learned so much from customers since launching our adaptive range, particularly the difference the right clothing can make to everyday life,” said Ann Marie Cregan, Trading Director at Primark.

“That feedback has shaped this collection, and we knew swimwear was an important next step, especially as holidays and warmer weather can bring additional challenges. Our focus is simple - creating stylish, comfortable, and practical pieces, all at the same great value our customers expect.”