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Entertainment Giant Conjures Up Access to BSL Interpreters

Merlin Entertainments is to provide virtual interpreter services at all its UK attractions for Deaf and hard of hearing guests.

The entertainment company has partnered with SignLive to give Deaf and hard-of-hearing visitors access to on-demand sign language interpretation services ahead of their visit to its popular attractions.

Guests will be able to access video interpreting services via mobile devices, including instant access to British Sign Language interpreters (BSL).

The partnership will be rolled out at Merlin's UK attractions, including LEGOLAND® Windsor (pictured), Thorpe Park and Alton Towers Resort, as well as others from its Gateway Attractions brand portfolio, including the London Eye, Warwick Castle, and SEA LIFE.

"Inclusivity is not just a commitment; it's a key part of our mission to be the greatest place to work and play,” said Kate McBirnie, UK Accessibility Manager at Merlin Entertainments.

“Our partnership with SignLive underscores our pursuit of breaking down barriers and ensuring that every guest, regardless of their abilities, can fully enjoy the magic of our attractions.

“By incorporating SignLive's technology, we are delighted to unveil solutions tailored for our guests who rely on BSL regularly. This marks just the start of our journey, as we aspire to extend our reach to encompass the entire d/Deaf community, including those who may not use BSL.”

Guests interested in utilising the service can access it through the official attraction websites, which will redirect them to the SignLive website, where guests will be able to log in and connect with a British Sign Language interpreter.

“We're incredibly excited about this partnership with Merlin Entertainments,” said Fiona Mackay, Chief Operating Officer at SignLive.

“Together, we're taking significant strides towards making each experience more inclusive for Deaf visitors. Making calls in BSL will be straightforward and customers will be able to experience Merlin's attractions with fewer communication barriers.”

For more information on Merlin’s commitment to accessibility, visit:





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