New Campaign to Empower Golfers with Disability

EDGA (European Disabled Golf Association) has unveiled a new campaign to attract new players with a disability to play golf.

‘You Can’ seeks to encourage brand new golfers with a disability through the shared personal experiences of established players.

Their highly positive messages and stories aim to ignite the imagination of others to join in and try the game. 

While ‘You Can’ is all about putting each golfer first, inspiring each individual to dream, it enhances EDGA’s mission to make golf truly inclusive for people with a disability. 

Now live across EDGA’s digital touch-points and rolling out through member countries (EDGA advises and supports 50 national golf federations), the ‘You Can’ campaign is designed to empower individuals with disability to see golf as a sport where they truly belong.

Its central message, ‘You Can Play Golf’, is supported by three powerful themes: Make Friends, Compete, and Improve Health. Together, these emotive messages reflect the broader impact of golf beyond the course.

“With ‘You Can’, we’re flipping the script,” said Scott Bennett, Head of Marketing at EDGA. 

“This isn’t about inclusion as an afterthought, it’s about representation that feels real, powerful, and personal. Golf can offer confidence, health, community, and competition, and this campaign reflects exactly that. We wanted to make sure this project speaks to people with disabilities, not just about them.”

Every campaign image, message, and story is drawn from real players and their lived experiences. It highlights the diversity of disability, not just the most commonly represented, and brings to life the barriers, breakthroughs, and benefits that only those with first- hand experience can truly articulate.

With QR codes on all materials linking to deeper content: videos, interviews, and written stories, ‘You Can’ encourages confident participation through honest storytelling.

The campaign is designed to reach future players where it matters most: including in rehabilitation centres, hospitals, and community spaces. And thanks to its adaptable branding, member countries can tailor the messaging while staying aligned to a unified, global movement.

To find out more visit https://www.edgagolf.com/web24/